Designing Your Financial Future

We are an independent, woman-owned Registered Investment Adviser (RIA) in Albuquerque, NM, dedicated to helping our clients balance living life today with realizing their vision of tomorrow.

Your Financial Future Starts Here

CALL (505) 563-4500

Financial Advisor

Our Services

The core of our practice is holistic financial planning and personalized investment strategies.

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Financial Advisor

Our Philosophy

Each of our firm’s core values begins and ends with Trust. As fiduciaries, we always act solely in our client’s best interests.

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Financial Advisor

Our Community

We help you manage the financial stress most people experience during life changes so you can focus on healing.

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retirement planning


 Let us empower you to have confidence in your future 
 by bringing clarity, understanding, and purpose to 
 your financial decisions. 


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A message from Susan:

„Creating close client relationships enables me to help my clients shift their focus from short-term worries to the long-term strategies that are designed to help them achieve their financial goals.“

Susan M. Kroger, CFP®, CDFA®, MBA
Owner & Financial Advisor

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A message from Ann:

„No matter where you are in life, if you start aligning your financial decisions with your personal values, it can bring you closer, step by step, to a satisfying future.“

Ann J. Shubert, CFP®, MBA
Owner & Financial Advisor


Weekly Market Update

Current news and information that may impact your investments.

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Fun facts


Over 80% of women are solely responsible for their own finances at some point in their life.

Ref: Adviser Perspectives, “Women’s View of Wealth…,” March 2011


In 2016, 61% of Americans reported that money was a significant source of stress in their lives.

Ref: APA “Stress in America 2017 Snapshot: Coping with Change,” February 2017


Only 24% of Americans have a written financial plan.

Ref: Charles Schwab “Modern Wealth Index Findings,” June 2017


An increase of up to 29% in retirement income can result from intelligent financial planning decisions.

Ref: Morningstar Advisor “Alpha, Beta, and Now…Gamma,”Dec/Jan 2013